Azad Khan Raja is the Founder and CEO of United Punjab. He possesses an inherent appreciation of Punjabi folk music and qawwali due to a lifelong interest within the family through his late grandfather, and hopes to continue his legacy. He has worked behind the scenes on many projects in the field of Punjabi music and folk. Through United Punjab, he strives to promote famous folk music heritage as the medium of expressing the Sufi message of Divine love, unity of mankind and selfless service. He believes in using music as a tool to bring people together and break barriers. Born and raised in England, he advocates diversity and celebrating differences in culture, and enjoys the reward of combining tastes for an eclectic musical mix. Azad would like to see new talent grow on a strong platform, where he can guide them with his expertise. Under United Punjab, Azad is delighted to be launching his podcast studio as a platform to introduce new talent, folk music, commercial music, films and many other exciting topics.
Azad also works with SKR Legal Solicitors as a dedicated Marketing Manager, overseeing the firm’s online affairs and ensuring a strong presence online and through social media. Due to his Marketing expertise, he will also be organising musical concerts and online marketing, helping with various types of production work with United Punjab.
Away from SKR Legal Solicitors and United Punjab, Azad has recently completed a degree in Biomedical Sciences. His further interests include photography, travel and creative arts.
